The Joys Of Founding

Ep #5 - "Warning, warning Ikea, pay attention" Interview w/ Jeremy Fleming (IsoKing)

July 24, 2020 The Joys Of Founding
The Joys Of Founding
Ep #5 - "Warning, warning Ikea, pay attention" Interview w/ Jeremy Fleming (IsoKing)
Show Notes

What a fun chat we had with Jeremy Fleming the leader of the poster-children of the 2020 pandemic-business pivot: Stage-Kings who became Iso-King.

From big stage builders to master designers and manufacturers of iso-friendly desks and home furnishings that were a proper overnight runaway success as the work from home iso-culture became mandatory.  

They had just finished building the big show stages for Miley Cyrus & Robbie Williams’s at the Formula 1 Grand Prix in Melbourne and Ninja Warriors sets for filming in March 2020.

Then the pandemic arrived in Australia and $3.5million of sales disappeared overnight.  What they decided to do next has created the most successful full pivot of an Australian business that is now being studied globally.

Great insights for every entrepreneur irregardless of COVID-19’s impact in this interview.